What is The Perfect Domain Name?

By | April 14, 2015

What is The Perfect Domain Name?Not all of the search engines pay attention to your domain name but a lot of them do. That means if you decide to place a keyword in your domain name you will be indexed by most of the search engines under that keyword. People who are searching for your targeted keyword tend to rather click on search results that have their searched keyword in the domain name. You see a well selected domain name can be a huge advantage. What is the perfect domain name? Well, have a look at my tips.

Keywords + Info = More Clicks

Take a domain name that describes your chosen niche/ topic best. So let´s say you are an expert when it comes to broccoli (Hmmm….I hate broccoli). You should take the domain name www.broccoli.com. However www.broccoli.com will already be taken so you have to be a little creative here. That is also an opportunity to place a second keyword in your domain name. For example www.broccolirecipes.com. If you are a broccoli expert and a passionate cook and you want to share your incredible broccoli recipes with the world then this domain name is highly related to your niche.

You can also make your domain name local. If your website is about a restaurant in New York which only serves broccoli dishes then you can take the domain name www.broccolinewyork.com. (What the hell am I writing here??) That means that you have two keywords in your domain name again.

Well the example is quite… interesting but I think you see where I am going with this.

Numbers in your domain name are a No No

You know the time when everybody put a number in a text? For example 4 you? 2 see you? You know what I mean? Yeah? Okay, well that´s BS.

Don´t do that if you want your readers to remember your domain name. Back in the day people thought it was cool to replace words with numbers it was somekind of trendy but you are only confusing your readers. Your readers will be confused about your domain name and they won´t remember it right: “Well, was  it www.broccoli4u.com? Was it www.broccolifouryou.com? Was it www.broccoliforyou.com? Aaaaah screw it I´m gonna eat pizza today, Yeah!”

That is not what you want! You want a simple domain name.

Keep it short and simple

It might be better to have a lot of keywords in your domain name but your readers will not remember it. So just take a domain name that is clean and simple.

It is not only your domain name that you should think about here. You probably will also have an emailadress with your domain name. Now imagine your domain name will be www.bestbroccolirecipesforcooksinnewyorkandlasvegas.com. Your emailadress will be the same. Take a good domain name!For example: sales@bestbroccolirecipesforcooksinnewyorkandlasvegas.com. If your website runs great and you build a great business you might want to have business cards. There is no business card in the world which is long enough for that!

So keep in mind: Short and simple!

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You can also choose a brandable name

You do not have to choose a domain name with your targeted keyword. You can also choose a domain name that is brandable. However you should keep it simple and it should be a catchy name that people will remember.

Purchase more then one domain (Tip)

You should purchase more domains than one. There are a lot of people out there that copy successful websites with very similar domain names. You can avoid that if you purchase your domain name with .org .net .eu and so on. However you don´t have to do it it is just to be on the safe side.

Where can I buy a domain?

I purchased my domains on www.namecheap.com and I am very satisfied with it since it is very easy to purchase a domain name there. You just type in what you want and they will show you if it is available – that´s it. However there are many more websites that offer domain names.

So my friends as you see just don´t get too crazy on your domain name. Just keep it simple!

Any questions? Leave me a comment!
What was the craziest domain name you´ve ever seen? Let me know in the comments below!

All the best,


8 thoughts on “What is The Perfect Domain Name?

  1. Andyg

    I personally believe content is the most important thing. That being said the domain name is the foundation of your site and can be either keyword specific or you brand yourself. I think this article sets everything out in an easy to understand way and made a great read 🙂

    1. Pierre Post author

      Hey Andy,

      yes content is the most important thing in my opinion. However choosing the right domain is essential for a good business! I´m glad that you like it Andy!


  2. rick

    Very good and informative post on domain name’s and how to incorporate your keyword.
    This post will help anyone trying to figure out their domain name. awesome for newbies.
    thank you for the share.

    1. Pierre Post author

      Hey Rick,

      thank you! Yeah I think this post will help a lot of newbies. Especially in the beginning you are insecure about everything when building a website.


  3. Matt TheDopestMatrix

    Hey Pierre!

    NameCheap is actually a fantastic tool for buying domains, I’ve used them before in the past and was pleased with the experience! Thanks for sharing this post with us!

    Matt TheDopestMatrix

    1. Pierre Post author

      Hey Matt!

      Good to hear that you are also satisfied with NameCheap! I think it is really easy to get a domain there since you literally just have to type in what you want on their first site. It can´t be easier. They also do hosting and they create one pager for customers and it is really not expensive!



  4. Birkenhagen

    The formatting of your post is great. Easy to see, digest and share.

    1. Pierre Post author


      Thank you very much for your feedback. I always make sure that my articles are formatted well since that can have a huge impact on the experience of the reader. Always make sure that you have small chapters in your article.

      Thank you,



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