Long Tail Keywords VS Broad Keywords

By | April 29, 2015

How to find long tail keywordsYou want to rank high in the search engines with the articles on your website? Of course you do! Well if you want to rank high with your articles you have to use the right keywords. However not every keyword is the same and you probably will not rank high with every keyword you are targeting. Don´t worry there is a tactic which you can use to increase your chance to rank high with the articles on your website. Get to know which keywords are better for that. Long Tail Keywords or Broad Keywords? Read below!

First of all if you are a total newbie to keyword research you should check out my post How to use Keywords in an article. I explain everything you need to know in this post if you are a beginner.

So let´s get started!

Broad Keywords

Broad Keywords are definitely easier to find since they are not that specific. Most of the times broad keywords have not more than three words. They often have much more traffic than long tail keywords and unfortunately they have a lot of more competition too.
A lot of companies pay to rank for broad keywords since they get a lot of traffic with them.

I give you some examples below.

Long Tail Keywords

It is definitely easier to rank for long tail keywords. Why? Long tail keywords are more specific and they describe your topic more detailed. The keyword phrases usually contain three or more words. Long tail keywords have less competition since they are more specific as I said before.

Confused? No problem I give you some examples below!

Long Tail Keywords vs Broad Keywords

Here I will give you some examples of long tail keywords and broad keywords. It can be a little bit confusing if you are a beginner and you do not get some examples.

Broad Keyword: pizza delivery
Long Tail Keyword: fast pizza delivery in london

Broad Keyword: Great White Sharks
Long Tail Keyword: Where do Great White Sharks Live

Here I performed a search with the Keyword Tool Jaaxy for the example Great White Sharks.

How to find Long Tail Keywords

[QSR shows you the exact amount of competition for that keyword. KQI shows you if you should use that keyword. Red means you should not use it since there is too much competition. SEO is a rating. The higher the score (up to 100) the higher your chances to rank on the first page of the search engines.]

So you can see that it will be very hard to rank for the broad keyword. What about the long tail keyword? Have a look!

Keyword research tool

You see? Long tail keywords are very specific and they explain in detail what your article is about if you decide to put a long tail keyword in you title. The competition for those keywords is often times very low. It will be easy to rank high for that keyword phrase.

How to find long tail keywords and broad keywords

You can find long tail keywords and broad keywords if you use a keyword research tool. As I showed you above I use the keyword tool Jaaxy for that.

Why do I use Jaaxy for my Keyword Research?

If you want to increase your rankings you have to use a keyword tool which shows you your exact competition. A lot of keyword tools do not show you that. They only show if your competition is low medium or high. That is not what I want.

Jaaxy is a very accurate keyword tool which shows you the exact amount of competition for your keyword and it even shows you how high chances are to rank on the first page of the search engines for your targeted keyword as you can see on the images above. You can find my opinion and a detailed description of Jaaxy here.

It is very important to know the exact amount of competition for you keyword. A lot of competition means that it is hard to rank on the first page of the search engines for that keyword. You should always take keywords with a competition below 400. Want to try a search in Jaaxy to see the exact amount of competition for your keyword? Go ahead and perform a search.

How to rank in Google – 1st page

Now you know how to do keyword research and you know the difference between long tail keywords and broad keywords. You might want to know now how to rank in Google – First page of course! As I told you it is easier to rank high in the search engines for long tail keywords. However there is a little trick you can use to make it possible to rank high with broad keywords too.

You can use broad keywords in your articles. You just have to find broad keywords with a competition below 400. A competition of 400 is pretty high but if you use some additional long tail keywords in your articles it will be easier to rank for your broad keyword.

Keyword research toolHow to do that

In the past articles ranked high in the search engines if your post was stuffed with your targeted keyword. Today this won´t work anymore so you just have to place a few keywords.

  1. Use your broad keyword in the title and in the URL of your post.
  2. Use your broad keyword at the end of your post.
  3. Use your broad keyword in the ALT Text of one image of your article. (You should always use images in your articles. If you don´t do it now!)
  4. Look for 3 – 5 long tail keyword with a competition below 200, or better, below 100 and use them 1 or 2 times in your article.
  5. Use your long tail keywords in the ALT Text of your other images.

Why that will work

As I said it might be hard to rank for a broad keyword but if you place some long tail keywords in your article which have lower competition you will rank high for the long tail keywords first. Those keywords are a support for your ranking for the broad keyword. The search engines will notice your rankings for the keywords with lower competition and rise your rankings for the broad keyword.
This can take some time so don´t worry.

However as I said you will not rank for all of your targeted keywords but this can be a huge support for your rankings.

Warning: Don´t go crazy on that!

Don´t use keywords too often in your article and make sure that your article sounds still naturally. If you start to write articles stuffed with keywords and you beginn to write weird just to implement another keyword it will definitely hurt your rankings. The search engines will take notice of that and your visitors will not have a good read.

You should always be more concerned about your visitors then on keywords!

Want more tips?

If you are interested in learning more about keywords and how to be successful with your website you should check out the training of Wealthy Affiliate. It is a great training platform for stuff like that and joining is for free. They already have over 400000 members!

I learned everything about online marketing there.

If you want to connect with me at Wealthy Affiliate you can do so through this link. Leave me a message on my profile 🙂

Have you any tricks for high keyword rankings? Tell me in the comments below!
Have you used this technique and get some results? I´d love to hear that. Just leave a comment!

Hope that helps you!



39 thoughts on “Long Tail Keywords VS Broad Keywords

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      1. Pierre Post author

        Hey Goma,

        thank you very much I am glad that you like my website and the advice I give here. I hope that this post could help you to rank your keywords.
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  1. Sarah

    I always have a hard time finding long tail keywords that are good. Maybe because I can’t afford to use Jaaxy right now. But I’m working towards that.

    1. Pierre Post author

      Hey Sarah,

      yeah it can be hard sometimes to find keywords with low competition and a good amount of traffic.
      However that should be no problem. You can join Jaaxy and perform 30 searches for free.


  2. Eoinmc

    I have heard that long-tailed keywords can also be broken down into their broader components and therefore also rank as broad keywords. For example, let’s say you use a long tailed keyword – Breeding baby sharks in Bermuda. This can be broken into ‘baby sharks’ ‘baby sharks in Bermuda’ ‘Bermuda’ ‘sharks in Bermuda’ ‘Breeding baby sharks’.

    Apparently you can get ranked for any of these combinations. I’m not sure if that’s true, but if it is, it makes a lot of sense to search for long-tailed keywords that can be broken down into lots of combinations.
    Anyone know if this is true?

    1. Pierre Post author

      Hey Eoin,

      if you write an article you will rank for every keyword you have in your article. If you have the keyword phrase “sharks in Bermuda” you will rank for that particular keyword phrase but you will also rank for “Bermuda” and “Sharks”. In this case your ranking might not be really high since “Sharks” and “Bermuda” will have a lot of competition but you WILL rank for it.
      Because of that it is very important to create a lot of content for your website. You have the chance to rank for a lot of keywords which are related to your niche then.

      Hope this answer helps you.

      Long tail keywords are always a very good choice!


  3. John

    I always start with broad keywords to get to the long tail keywords. Jaaxy will be good for this also in combination with using Google search for each keyword that is being researched.

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